Exclusive Matadoo Add-on
Matadoo Poultry
ERP for Layer Chicken Farming — Built for How This Industry Actually Works
Standard ERP cannot model egg production. We built a system that can.
From pullet intake to egg sales — Matadoo Poultry handles the unique accounting, KPI, and operational complexity of layer farming: indirect COGS without BoM, chicken depreciation, flock lifecycle management, industry KPIs, and real-time monitoring across farms on multiple islands.
Three Problems Standard ERP Cannot Solve
Why Every Standard ERP Fails in a Layer Farm
It is not a matter of configuration. The core assumptions of standard ERP are fundamentally wrong for layer farming. There are three separate problems — and each one alone is enough to make standard ERP unusable.
Problem 1 of 3
Eggs Have No Bill of Materials
Standard manufacturing ERP is built on one principle: you combine inputs to create outputs. Wood + metal + screws = chair. Raw material A + raw material B = finished product. This is called a Bill of Materials, and every standard ERP depends on it.
Egg production does not work this way. An egg is not produced by combining ingredients. It is produced by a chicken — which is itself a biological asset, not a raw material — as a result of daily feed consumption, water, medication, labor, electricity, and dozens of other indirect costs accumulated over time.
There is no BoM for an egg. You cannot draw a line from one input directly to one egg. The cost of every egg is a function of the total cost of running the flock divided by total production across all grades. This is a fundamentally different accounting model — and standard ERP has no framework for it.
Standard Manufacturing ERP
Direct input-output relationship. COGS = sum of direct inputs. Does not fit egg production.
Matadoo Poultry
Indirect cost accumulation — no BoM. COGS distributed by production weight across all grades.
Problem 2 of 3
Chickens Are Depreciating Assets, Not Raw Materials
In standard ERP, the things that produce your output are either raw materials (consumed in production) or fixed assets (depreciated over time, producing services). A layer chicken is neither — and both.
A layer chicken is purchased as a pullet, raised through a growth phase with no egg production, then transitions to active laying. During the laying cycle she produces eggs daily. At the end of her productive life, she is sold as a spent hen at a fraction of her original cost.
This is depreciation — the value of the chicken decreases over her productive lifecycle, and that depreciation cost must flow into the COGS of every egg she produces. Standard ERP does not have an asset class that behaves this way. The chicken does not fit "raw material" (she is not consumed instantly). She does not fit "fixed asset" (she produces inventory, not services). She does not fit "consumable" (she has a productive lifecycle, not instant consumption).
Matadoo Poultry treats the chicken correctly: as a biological asset with a lifecycle value that depreciates into production cost over her laying period. When a spent hen is sold, the residual value is correctly recognized. The entire lifecycle is accounted for.
Value of a Layer Chicken Over Her Lifecycle
DOC Purchase
Asset acquisition cost — recorded at purchase price
Pullet → Layer: ~72 weeks of production
Asset value depreciates into egg COGS each day. No BoM required.
Spent Hen Sale
Residual value recognized at disposal — correctly netted against COGS
Problem 3 of 3
A Chicken Is Not the Same Animal at Every Stage
Standard inventory systems treat a chicken as one SKU. But a layer chicken goes through distinct biological and operational phases — and each phase has different cost structures, different KPIs, different management requirements, and different accounting treatment.
| Stage | Description | Key Accounting Event |
|---|---|---|
| DOC | Purchased as one-day-old chick | Initial asset acquisition cost |
| Pullet (Grower) | 0–17 weeks, no egg production | Cost accumulation with zero revenue |
| Point of Lay | ~17–20 weeks, transition to laying | Revaluation to productive asset |
| Layer (Peak) | 20–72 weeks, active egg laying | Daily production, COGS accumulation, KPI monitoring |
| Late Layer | 72+ weeks, declining production | Decision: cull or extend |
| Spent Hen | End of cycle, sold for meat | Asset disposal at residual value |
A system that cannot distinguish between these stages cannot produce accurate COGS, cannot support correct culling decisions, and cannot give management the KPIs they need at each phase.
Purpose-Built
What Makes Matadoo Poultry Different?
Indirect COGS Without BoM
Matadoo Poultry calculates egg COGS without requiring a Bill of Materials. All production costs — feed, medication, vaccines, labor, utilities, and chicken depreciation — are accumulated at the flock level and distributed across all egg output by production weight. Real COGS per grade, per flock, per period. No assumptions. No spreadsheet reconciliation.
Chicken Depreciation as Biological Asset
Chickens are recorded as biological assets with an acquisition cost that depreciates over their productive lifecycle. The depreciation amount flows automatically into daily production cost. When a spent hen is sold, the residual value is correctly recognized. The entire lifecycle — from DOC purchase to spent hen disposal — is accounted for correctly.
Flock Lifecycle Management — Pullet to Spent Hen
The system tracks each flock through its complete lifecycle: DOC intake → pullet growth → point of lay → peak production → late lay → culling. Each stage has its own cost centers, KPI targets, and management views. Transition between stages is recorded with the correct accounting treatment at each step.
Industry KPIs Built In — FCR, HD, HH, Egg Mass, Livability
The KPIs that matter to a layer farm manager are calculated automatically from daily input data:
- FCR — Feed Conversion Ratio: feed consumed ÷ egg mass produced
- HD — Hen Day Production: eggs produced ÷ hens alive today × 100%
- HH — Hen Housed Production: eggs produced ÷ hens originally housed × 100%
- Egg Mass — Total weight of eggs produced — basis for COGS allocation
- Livability — Percentage of flock surviving to date
All visible on the farm dashboard in real time. No manual calculation.
Multi-UoM: Pieces and Kilograms
Eggs are sold by piece (retail, food service) and by kilogram (industrial, bulk buyers). Both units of measure coexist in the system. Inventory is tracked in both. Sales orders can be raised in either unit. Conversion is automatic. COGS allocation uses egg mass (kg) — the technically correct basis, not piece count.
Multi-Farm, Multi-Island Monitoring
All farms — regardless of which island they are on — report into one centralized dashboard. Production data, feed consumption, mortality, and KPIs from Java, Kalimantan, NTB, and NTT are visible to head office in real time. Branch management is handled without requiring physical presence or waiting for nightly WhatsApp reports.
Simple Interface for Field Workers
Designed to be operated by farm workers with no IT background. Daily data entry — egg collection by grade, mortality, feed consumption — is done through a simple mobile interface. Built around the reality of the farm floor, not the assumption of a tech-literate workforce.
Ready to Discuss Your Farm?
Tell us about your operation — number of coops, farms, and data challenges. We understand this industry.
Free ConsultationComplete Features
Everything a Modern Layer Farm Needs
Flock & Production Management
- Flock registration: strain, supplier, DOC date, initial count
- Lifecycle stage tracking: DOC → Pullet → Point of Lay → Layer → Spent Hen
- Daily production recording per coop: egg count by grade
- Automatic grade classification: AA, A, B, cracked, dirty
- Mortality recording and daily flock count reconciliation
- Culling management and spent hen sales
- Body weight recording during pullet phase
- Flock performance vs breed standard benchmarks
Feed, Inventory & KPIs
- Real-time feed stock management per farm location
- Feed consumption recording per coop per day
- Automatic FCR calculation (feed consumed ÷ egg mass)
- HD (Hen Day) and HH (Hen Housed) production rates
- Egg mass tracking in kg alongside piece count
- Livability rate and mortality trend analysis
- Medicine, vaccine, and supplement inventory
- DOC inventory and procurement management
- Stock transfers between farm locations
COGS, Finance & Reporting
- Indirect COGS calculation without BoM (distributed by egg mass)
- Chicken biological asset depreciation into production cost
- Real-time COGS per egg grade per flock
- Profitability per farm, per coop, per flock, per period
- Egg sales orders: by piece or by kilogram
- Customer invoicing and payment tracking
- Spent hen sales and asset disposal accounting
- Branch profitability comparison across all farm locations
- Coretax / e-Faktur integration (via Matadoo)
- Standard financial reports (Odoo)
Proven in Production
Real Farms. Real Results.
Matadoo Poultry is running in production across multiple layer farm operations in Indonesia — farms of different sizes, in different provinces, with different operational challenges. From single-location farms taking their first step into digital, to large multi-island group operations consolidating across entities.
The implementation path is consistent regardless of scale: start with daily livestock logs, feed recording, and automatic COGS — stabilize operations first, then expand.
Read the case studiesThe Layer Farming Industry in Indonesia
A Complex Industry That Deserves Proper Technology
Indonesia is one of the world's largest egg producers — and one of the most geographically fragmented. Farms operate from Aceh to Papua, often in locations far from the head office making key decisions. Demand is growing: population growth, rising household incomes, and government nutrition programs are driving sustained increases in egg consumption year after year.
Yet despite this scale, most Indonesian layer farms still manage their most critical operational data — flock performance, feed efficiency, COGS — in spreadsheets or paper records. The gap between operational complexity and management information is striking. A farm manager knows intuitively when a flock is underperforming. But without real data, she cannot pinpoint whether the problem is feed quality, disease incidence, flock age, or management practice.
The farms that win in this industry make faster, better-informed decisions: which flock to cull and when, which location is most profitable per chicken per day, which feed formulation produces the best FCR at the lowest cost. These are questions that spreadsheets cannot answer reliably — and that Matadoo Poultry answers automatically, every day, from real data.
Exclusive Add-on for Matadoo Clients
Matadoo Poultry is an add-on that requires Matadoo ERP as its foundation. Your entire farm operation — from flock management and feed inventory to financial statements and tax reporting — is integrated in one system. Production data, COGS, and financial reporting all flow through the same platform. No separate software. No data silos between the farm floor and the finance team.
Ready to know your real COGS — every day, not just at month end?
Tell us about your farm — number of coops, flock size, number of locations, and the data challenges you have been living with. We understand this industry from the ground up.